Hogan Lovells 2024-2025 AI Trends Guide - Flipbook - Page 17
Transactions
Developing, commercializing,
acquiring, and using AI technologies
Software products and other technologies and services are
increasingly leveraging AI.
Contracts that govern the development, commercialization,
acquisition, and use of AI technologies present unique issues that
have not been traditionally addressed in IP and tech agreements.
In addition, many of the trending AI platforms are capable of
generating new text, images, audio, or other media, which raises IP
ownership and liability issues.
Any business that touches AI technologies will need to tackle novel
issues and complex contract provisions that address:
• AI-specific issues raised based on how AI technologies are
developed and trained;
• Developing and implementing models for licensing and selling/
purchasing AI technologies and providing/receiving services that
rely on AI technologies;
• Divvying rights to use and own content created by AI
technologies; and
Authors
Joke Bodewits
Partner
Amsterdam
John Brockland
Partner
San Francisco
Zenas Choi
Partner
Northern Virginia
Scott Loughlin
Partner
Washington, D.C.
• Understanding and allocating risks and liability inherent in the
use of AI technologies.
Audrey Reed
Partner
Washington, D.C.
and New York
Additional
resources
Podcast
Spotlight
AI & commercial
contracting
Key considerations in negotiating
generative AI agreements
David Toy
Partner
Denver
